{"product_id":"north-2026-prime","title":"NORTH 2026 PRIME","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Prime is so much more than an entry-level board. A sweet performer in all wind and water conditions, it tracks upwind smoothly and slices splash-free through the chop. Instantly familiar, intuitive and comfortable feel, the Prime is constructed in North's Composite layup. \u003c\/span\u003e\u003cspan class=\"hidden group-[:has(:checked)]\/description:inline proximanova font-normal\"\u003eThe rounded outline enables controlled edging in a range of conditions, while the progressive single concave with shallow rocker enables fast early planing and edge hold. It also has a structurally reinforced deck with an indent to grip for board-offs. Jump and boost in full control, with forgiving landings thanks to the softer flex. The Prime helps you progress faster in your freeride game.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan class=\"hidden group-[:has(:checked)]\/description:inline proximanova font-normal\"\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"ml-4 md:ml-1\"\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eBalanced rocker, outline and flex for smooth upwind tracking\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eProgressive single concave with shallow rocker for fast early planing\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eRounded outline for controlled edging\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eWell-tuned tip flex for slicing splash-free through chop\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eJump and boost confidently with forgiving flex for softer landings\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eStructurally reinforced deck with indent to grip for board-offs\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eErgonomic handle\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003e40mm Fins included and 50mm for 148cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NORTH","offers":[{"title":"141","offer_id":49873019240725,"sku":"NOR85002.260020~141","price":809.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0012\/8217\/9185\/files\/north-2026-prime-1232663607.png?v=1776386408","url":"https:\/\/shop.northshoreskiandboard.com\/products\/north-2026-prime","provider":"NorthShore Ski \u0026 Board","version":"1.0","type":"link"}